Her video tutorial Writing Fundamentals: The Craft of Story can be found at. Her 7 hour video class Wired for Story can be found at.

Story Genius: How To Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages that Go Nowhere)Īnd most recently, Story or Die: How to Use Brain Science to Engage, Persuade and Change Minds in Business and in Life, all three published by Ten Speed Press. Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence Lisa Cron is a story coach and the author of: Trouble is my middle name (sorry, couldn’t resist).Don’t just sit there! (as true literally as it is figuratively, more’s the pity).If it’s not a least a little scary, you’re not doing it right.To keep me from falling prey to the straight and narrow, my mottos (not that I always live up to them) are: Otherwise, like me, you might end up at McDonalds at midnight scarfing down a Big Mac, super sized fries and a 32 oz Coke because you deserve a break today! (Hey, it only happened the once.) Understanding that power allows you to both wield it, and, as important, to gird yourself against it if need be. (Happy people do fight - all the time - and guess what? it's okay!) An effective story, it turns out, enters through your gut, looks out through your eyes, and is never really analyzed by your conscious brain.

In fact, they were often the exact opposite of what I knew to be true. Beliefs that, when I did think about them, I didn't believe at all, not even a little bit. I remember being stunned to discover how many deep-seated ideas, attitudes and beliefs I held that I'd never actually thought about. It was the world of advertising that helped me really begin to understand the power of story. No, I wouldn't buy the product (even then I was a rotten consumer) what I bought was the 'reality' that those old ads portrayed. Remember Th at Girl and Love, American Style? I hope not.Įven the ads I watched as a kid had an impact on me. Or, sadly, watched way, way too much TV as a teenager. I wouldn't be who I am if I hadn't read A Wrinkle in Time when I was nine. Story has always affected me in a big way. (Which made a lot of otherwise boring stories way more tolerable.) And since I was little, I've loved diving head first into every story I hear, searching for what works, what doesn't, and why. I love almost every fruit (except kiwi) and vegetable (including kale) I've ever eaten.

Story genius by lisa cron